How to Achieve Double Digit Growth in a Down Economy

According to the analysts and media, this is a bad time to be in the sporting goods business. The January Forbes article, “Sports Retailers Running on Empty”, says that retailers are in a slump and recommends a “new hot trend to catapult them out.” The numbers seem to support it, so it must be true. Declining sales, earnings, and stock prices indicated that 2008 was going to be a hard year for the industry.

Stock prices rise and drop by the whims of the market and its analysts. Cabela’s stock rose recently because of strong first quarter earnings. There isn’t a story there, only a reactionary market spike. The next time financial reports are released, it will be forgotten.

Here’s the REAL Cabela Story...

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