Welcome to the Free Multichannel Playbook:

Bits & Bytes to Unleash the Power of the Multichannel Marketplace.

Everyone loves free stuff and it is especially sweet when it has intrinsic value. Our articles are a perfect example of gifts with lots of benefits. But, before you start thinking that all of your problems have been solved, you need to know about the CATCH.

The articles on this site and in "Multichannel Magic eTips" do not have any value unless you use the information to improve your business.

There it is, in black and white. THE catch. I promise that this is the only one you will find on this site.

The old adage “knowledge is power” is wrong. It should be “knowledge, correctly and consistently applied, is power.”

The articles below are not in any specific order. They include tips and tactics for both marketing and operations.

If you find that you want to read more articles, please click the subscribe button to your right. We only post a few of our many articles.

 

Debra Ellis

 PS: Please email me if there is anything you think we should change or add on our site. Or, if you have any questions about how to apply the information in these articles to your organization, let me know. We will be glad to answer your inquiry. My direct email address is dellis@wilsonellisconsulting.com.

 

Now for the good stuff:

Article 1: Change Your Strategy, Change Your Results Are you ready for 2009? It can be your best year ever, even with the reduction in consumer spending, increased costs, and an economic recession. All you have to do is…CHANGE.

Article 2: Multichannel Cost Management: Tighten Your Belt Without Feeling the Pinch The economy is delivering a one-two punch of higher costs and lower sales. It doesn’t have to be a knockout blow. In fact, it might not even hurt, if you are willing to cut costs, market smarter, and innovate.

Article 3: The Difference Between Simple and Easy Analytics are simple if you know what data to capture, which formulas to use, and how to apply the results for the best business strategy. Creating the reports that provide valuable information is not easy. It requires the ability...

Article 4: Five Trends Reshaping Multichannel Marketing Tomorrow’s successful enterprises won’t be the ones who are strongest, fastest, or most established today. Success belongs to the companies who have the ability to adapt quickly in a changing world.

Article 5: Fasten Your Seatbelts. It's Going to be a Bumpy Holiday Season  Economists are predicting this to be the worst holiday sales season in 17 years according to a recent article in the Wall Street Journal. Given the current economic conditions, they are probably right.

Article 6:  Sales are down - Should you ax the marketing team or change your strategy?  Have you noticed that your marketing isn’t working as well as before? Do you think it is time to replace your marketing team? If so...

Article 7: Multichannel Integration 101  Are your channels fully integrated? Or, are you still searching for the right multichannel strategy? Should you mail catalogs to your online customers?

Article 8: 10 Signs Your Company is in Trouble Check out the signs that your company is not prospering. This article was the inspiration for the 10 Hidden Signs Your Company is Sinking guide.

Article 9: How to Improve Inventory Management Inventory management is a pendulum that is constantly swinging from calm to chaos. When product demand increases, availability decreases.

Article 10: Six Trends That Change the Way We Do Business Trends are good indicators of how the marketplace is evolving. Leave the economy to the pundits. Let’s focus on the trends that affect our business.

Article 11: Why Do Service Initiatives Fail?  CRM applications treat symptoms instead of the disease. They provide tools and procedures to manage customer complaints instead of identifying and eliminating them.

Article 12: Are Your Emails Alienating Customers?  The 2% - 5% historical response rates are rapidly declining. Consumers have received the same message so often they are desensitized to new offers.

Article 13: How well do you REALLY know your Customers?  A 6% response rate = a 94% failure rate. Doesn't it seem odd that a campaign with a 94% failure rate would be considered a roaring success?

Article 14: Is fear of benchmarking costing you money?  Do you wish you could sell more while mailing less? Or, improve service while reducing costs? Or, reduce risk when making decisions? Benchmarking...

Article 15: How to dominate the Internet marketplace The companies that will ultimately dominate the Internet market are transforming sales and service into profitability.

Article 16: Are backorders sabotaging your bottom line?  Effective inventory management is finding the delicate balance between backorders and overstocks that maximizes service and minimizes costs.

 

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