10 Tips for Driving Sales & Profitability

1. Communicate with customers. Create news oriented emails and letters to inform customers of new products, services, and helpful hints.

2. Implement or expand an up sell and cross sell program.

3. Promote specials by featuring them in home page links and creating package inserts. This will reduce inventory and create cash flow.

4. Inspire customers to become salespeople by offering refer-a-friend rewards.

5. Train CSR’s to ask for the sale.

6. Coordinate marketing with customers’ buying patterns.

7. Drive average order up by offering volume discounts.

8. Cycle discount promotions so customers are not trained to wait for the sale.

9. Implement or expand a public relations program.

         10. Reward top salespeople.

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