What happens on Facebook doesn’t always stay on Facebook. Privacy concerns continue to follow the platform. Sharing information with Zuckerberg and company is risky business. It’s one thing for them to know your dog’s name. It’s another for them to know how your customers respond to promotions from first click to checkout.
Facebook has access to information about your customers that you can only dream about. Not only do they track friends and family, they know which ones are the most influential. When you add f-commerce to your fan page using Facebook’s platform, you give them access to everything your customers do while shopping with you.
Information is your company’s most valuable asset. Your customer list and how they interact with your business can be used to grow your business. Or, it can be used to grow your competitor’s business. Being cautious about whom you are sharing information with is good management. Would you rent your list to your biggest competitor? Would you share your best kept secrets about what motivates people to buy on your site? Would you publish your web analytics? No? Then here’s the biggest question of all…
Do you trust Facebook not to do it?
For guidance in creating a social media strategy that works, check out Social Media 4 Direct Marketers
Trap 1 – Investing Heavily in Unproven Territory
Trap 2 – Fragmenting the Customer Experience
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- Why Your Business Isn't Growing & How You Can Fix It
Ask Debra!
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