Newton’s first law of motion is dragging sales down.
In case you’ve forgotten your physics, Newton discovered that every object in a state of uniform motion tends to remain in that state of motion unless an external force is applied to it. The executive toy in the photo is a perfect example of his law in action. Once you start the balls in motion, they continue until gravity finally stops them.
Loosely translated and applied to business, it means that your marketing plan will continue to deliver the same results unless something changes.
Things are changing.
The economic slowdown isn’t a temporary bump in the road that disappears with the turn-around. It is spurring a lifestyle change with a long tail. The boom/crash economy has motivated people to simplify their lives. It is also creating a new generation of depression babies.
If your marketing plan is essentially the same as previous years, watch for a natural sales decline. The external force of consumer behavior will slow response and reduce average orders for most companies. Of course, the businesses that provide staple goods will thrive in this environment, but who wants their sales curve tethered to a fluctuating economy?
Instead of allowing the natural decline to dominate, create a positive force to offset it.
Start by identifying the areas where your sales are declining most. What is creating the resistance to buy? Can you remove or reduce the resistance? Or, are these areas becoming obsolete?
Now, look for areas that are showing growth. How can you expand them? What do you need to do to shift resources from obsolete to growth areas?
Newton’s law is always affecting your business. Make sure that you have a strategy in place to keep sales from becoming an object at rest.
If you like this post, please share it with your community. You may also like these:
- How to Achieve Double Digit Growth in a Down Economy
- Why You Should Fire Your Marketing Team…
- How to Teach Old Dogs New Tricks – Inspiring Change in a Resistant Environment
- Getting Ready to Transform Information Into Growth & Profitability
- Five Ways to Respond to Natural Disasters that Your Customers Will Love
Ask Debra!
{ 4 comments… read them below or add one }
Create a positive energy and that will get you started. Others will want to jump on board too.
Steve recently posted..Get big gov to regulate more, bad idea
Exactly! Thank you.
Debra, it does seem that the more one is actively involved, and uses intelligence to adapt and make changes, the more likely they will be at achieving or advancing forward.
Steve recently posted..Definition: Hypnosis
True.