May 2008

How to Achieve Double Digit Growth in a Down Economy

May 16, 2008

Before it is all over, more multichannel companies will close their doors and/or file bankruptcy. I hate it for their employees and shareholders. It is sad to see folks lose their jobs and investments. My empathy does not extend to the management teams who are systematically committing corporate suicide. They are simply reaping what they have sown.

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What’s the Purpose of Marketing?

May 13, 2008

The most common answer is “to generate sales.” If that was your answer, congratulations! You agree with the majority of people. Unfortunately, they are wrong. The purpose of marketing is to help people solve their problems.

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Are Your Emails Alienating Your Customers?

May 9, 2008

Email is an easy way to stay connected with your customers. It is so easy that it has become the most abused marketing tool of our time. Marketing teams have discovered that they can send an email offering a discount or free shipping and immediately get results. So, they do it. Again, and again, and again, and…well you get the picture.

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Why Do Customers Leave?

May 7, 2008

It is a question that haunts marketing executives and business owners. Everything will seem to be going well with the customer/company relationship. Then, it happens. The customer goes away. There wasn’t a warning, a complaint, a farewell. One day the customer simply stops shopping with your company.

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