September 2008

Do You Know How to Increase Sales Without Spending More Money?

September 30, 2008

Do you really know your customers? Philosophically, do we ever REALLY know anyone? Human beings are such complex creatures that we spend millions of dollars and hours of counseling to try to learn about ourselves. So, how can a company improve their relationships with folks who don’t fully understand themselves?

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Are Your Policies Punishing Your Best Customers?

September 29, 2008

Books are my passion. I can spend hours browsing through a bookstore or library. When immersed in a good read, thoughts of food or creature comforts rarely break my concentration.

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What Do You Do When “What If?” Becomes “What Now?”

September 26, 2008

Crisis happens. It happens so often some people make a career out of crisis management. So what do you do when it appears the world is collapsing?

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Turning Lemons into Marketing Lemonade

September 25, 2008

During this crisis, some station owners saw an opportunity for a quick profit and raised the prices. I’m sure they will cite supply and demand as the reason. Maybe it will even work. But, the management at Sam’s Club took the high road. They developed a plan and dedicated additional staff to make it work. When I asked at the membership desk, the associate said that they had seen a “bump” in new memberships.

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Good Branding Gone Bad – Don’t Let It Happen to You

September 24, 2008

Do you have everything branded with your logo and contact information? Branding experts recommend consistent labeling to make mental impressions every time a customer or prospect sees anything affiliated with your business.

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