September 2008

Want More Loyalty? Stop Bribing and Start Building Customer Relationships

September 23, 2008

If you ask any marketing director, loyalty programs are a function of marketing. If you ask any long term customer, why they are loyal, service, quality, and responsiveness top the list.

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What Warning Signs are Hidden in Your Customer File?

September 22, 2008

Acquisition rate is an important metric because it measures the growth of your customer database. Monitoring it on a regular basis allows you to see how well your marketing converts prospects into customers.

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Could There Be An Iceberg Hidden in Your Data?

September 18, 2008

Catastrophic business failure rarely happens without warning. When it does, it is usually caused by an outside factor. Internal issues always have warning signs, months, sometimes years, in advance.

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Is the Retail Industry Following in the Footsteps of the Banking Industry?

September 18, 2008

The indicators say yes. Fortunately, they are early enough to provide warning if the companies will listen. Note the similarities between the industries:

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How Are Your Company’s Vital Signs?

September 17, 2008

How is business? Are your sales up or down? Are your costs holding steady or increasing daily? Do you have enough information available to accurately answer the question? Are you SURE?

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