September 2008

Is the Power of Benchmarking Working for Your Company?

September 16, 2008

Benchmarking is the most talked about, under-utilized tool in corporate history. When it is used properly, it improves productivity, efficiency, effectiveness, and profitability. It doesn’t require special technology; a spreadsheet will work fine. Of course, you can make the information capture process more efficient with software, but the initial setup is best when it is done manually.

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Will the Size of Your Website Keep Customers Away?

September 12, 2008

Your customers may have to pay by the Byte to access your website in the near future. If you have a no frills, static site, it probably won’t affect you. But, if your site is loaded with features, graphics, and interactive options (you know, the stuff that is supposed to hypnotize your visitors into staying until they buy), you have a problem.

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Are your multichannel growth strategies missing the mark? (Part Two)

September 9, 2008

Your growth strategy has to be aligned with your target customers’ priorities or it is destined to fail. You can conduct surveys, use focus groups, and monitor customer calls to find specific desires to fulfill. They may be right, or they may be just what that group was thinking about at the time.

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Are your multichannel growth strategies missing their mark? (Part One)

September 8, 2008

Probably, if your company has a traditional business model. There are two problems with most growth strategies. The first one is the fact that marketing teams develop them. It isn’t that the gurus don’t know their business. They do. Ask them anything about marketing and they can usually provide the correct answer. And, if they don’t know the answer, they know where to find it.

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