October 2008

How to Make RFM (Recency Frequency Monetary Value Analysis) Work Better

October 29, 2008

RFM (recency, frequency, monetary value) is a staple in multichannel marketers’ analytics tools. It has been around for decades because it works. And, when something works, little is done to change it.

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Grow Your Business by Fighting Fear with Innovation

October 28, 2008

In the depth of the depression, Franklin D Roosevelt admonished Americans in his inaugural address “that the only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.” We are facing similar challenges today.

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Where’s the Truth in Advertising?

October 24, 2008

Don’t you wish that the politicians were required to follow the same standards they establish for multichannel marketers? We are required to provide truth in advertising, adhere to Do Not Call and CAN-SPAM lists, and generally operate with integrity.

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How Will Reduced Holiday Spending Affect Your Company?

October 23, 2008

A recent Gallup poll indicates that holiday spending will be down 11.9% from last year. The survey, taken October 3-5, says that consumers are planning to spend approximately $801 for holiday 2008. This compares to the same survey conducted in 2007 with estimates of $909.

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Why Does Marketing Get a Free Pass on Costs While Operations Twists in the Wind?

October 7, 2008

It doesn’t seem fair if you are an operations person. You go to every financial meeting with trepidation. It is especially bad if sales are down or there is fear about an economic slowdown. You walk down the hall, silently practicing your justification speech, praying for sympathetic ears.

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