October 2008

How a New Consumer Behavior Study Applies to Your Company

October 6, 2008

Shoppers in the US and UK regularly switch retailers when they move across shopping channels. (46-50 percent) This means that your efforts to drive consumers into becoming multichannel customers may be rewarding your competition. This shouldn’t be a surprise, because while multichannel customers tend to be the most active, they aren’t always the most profitable

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How to Make Discounting Work without Establishing a Pattern

October 3, 2008

Yesterday’s post admonished marketers for relying on sales promotions instead of finding creative ways to engage their customers. While I stand by that position, there are times to offer discounts and promotions.

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Why You Should Fire Your Marketing Team…

October 2, 2008

If your marketing plan consists of one sales promotion after another, your marketing team* is coasting. They are not being creative and stretching the limits. They are parked in a comfort zone and won’t move until an external force applies pressure.

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How to Hire The Right Person for the Job

October 1, 2008

Everyone who follows or participates in the stock market knows that past performance is not a guarantee of future results. There are too many variables that impact the volatility of the market. The best way to choose stocks is to evaluate past performance and project the economic climate that will impact future growth.

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