November 2008

Multichannel Marketing Bloopers – Do’s and Don’ts When Your Corporate Image is Threatened

November 24, 2008

Thank you for providing today’s lessons on multichannel marketing, branding, and damage control. So far, you are not doing very well. I hope you get it right in the end because you have a great brand. It isn’t fun watching you shoot yourself in the foot.

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The Future is so Bright…

November 19, 2008

Let’s start out acknowledging that there are challenges in our global economy. Some companies may not survive, but the ones that do will be leaner and stronger than before.

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The High Cost of Free Customers

November 18, 2008

Free customers are like the “World’s Largest Christmas Stocking.” They look good from the outside, but when you start digging in, you find that the value is missing.

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Simple Isn’t Easy, But it Works!

November 14, 2008

If my inbox is to be believed, Geico’s slogan “so easy a caveman can do it” is contagious. Every thing from CRM (customer relationship management) to multichannel marketing is tagged as easy.

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Oh, the Thinks You can Think…

November 12, 2008

Dr. Seuss knew that innovation was the key to problem solving. He tried to teach us in our formidable years by making thinking fun and whimsical. Even so, most of us wait until we are at the end of our ropes before we put our thinking caps on!

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