January 2009

Customer Reactivation – Do You Know Which Customers are MIA or RIP?

January 30, 2009

Somewhere, deep in your house file, are customers that are missing in action (MIA). Service and quality issues have alienated some. Others have simply gone quietly into the night. They left without complaint or fanfare. Emails are unanswered and catalogs are ignored.

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Utilize Your Resources to Work Smarter, not Harder.

January 23, 2009

Have you noticed how the introduction of new systems or processes creates more work? It starts with a learning curve, and then moves to redundancy, but the results are the same – more work!

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Move Ahead of the Crowd: Create a Corporate Culture that Inspires Employees and Customers

January 22, 2009

The single common denominator for wildly successful companies is a unique corporate culture that encourages employees to rise to their potential and includes customers as part of their team. The advantages of such a culture are many, but the greatest one is the inability of competitors to replicate the formula.

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Eliminate the fine print. Increase sales.

January 21, 2009

People hate fine print. It reeks of trickery and underhandness. So, why do two thirds of the promotional emails I receive have half a page or more of Arial 7.5 light gray print?

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Always Remember That Your Customers & Prospects are People First, Your Target Market Second.

January 19, 2009

In the quest for better analytics, improved efficiency, and lower costs, many companies have forgotten why their customers shop with them. The shopping experience is critical to long term relationships. Customer loyalty begins with positive interactions between your customers and employees.

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