February 2009

Are Your Multichannel Customers the Most Profitable or Simply Overvalued?

February 27, 2009

Cross channel shoppers have the reputation for being the most profitable customers. The facts seem to support this. After all, they shop more often and spend more money than their single channel counterparts do. Using RFM (recency, frequency, monetary) metrics, multichannel buyers are always the best.

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Are You Ready for Holiday Season? What You do Today Determines Your Success Tomorrow.

February 26, 2009

Will your customers be eager to order from you when the holiday season kicks off in October? Or, will they have forgotten your great products and wonderful service? Times are tough now, but the upturn is just around the corner.

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Wading in the Social Media Kiddy Pool: Linking up on LinkedIn

February 25, 2009

According to people who are supposed to know, LinkedIn is the facebook for professionals. There are plenty of resources citing the advantages of interacting in the Web 2.0 world. Some offer strategies, but most say jump in and figure it out as you go.

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Motivating Customers 101: Is Your Marketing Message Consistent from Promotion to Transaction?

February 24, 2009

Humans require motivation to act. It is a simple and true fact. If you want people to do something, you have to create an environment that compels them to do it. Marketing has the challenge of inspiring to people to buy. Operations have the challenge of encouraging them to do it economically. It is confusing and annoying when the two have conflicting messages.

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If Spam Doesn't Work, Why are so Many People Doing It?

February 20, 2009

Everything I know to be true says that investing in spam is a waste of resources. Spam is against US law, alienates customers and prospects, and creates a company image similar to the snake oil salesman of the old west.

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