March 2009

Who’s Playing the Lead in Your Company’s World Stage?

March 31, 2009

The leading characters vary by company. When a company chooses only one or two dominating roles, they tend to become self-centered. Their dark side overtakes the stage, encroaching on other players.

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How to Improve Your Marketing Return in 90 Days

March 30, 2009

If you had 90 days to improve your company’s return on investment (ROI), where would you start? Reducing costs is usually the first thought, followed quickly by increasing sales. Both are good short-term solutions. If you want to make a long-term difference, integrate your marketing and operations departments.

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Email Marketing: Building Relationships One Send at a Time

March 27, 2009

STOP! Before you reach for the low hanging fruit with another discount or free shipping, did you know that you might be trading tomorrow’s lifetime value for today’s sales?

One of the privileges of being a consultant is that you get to see the results from a variety of clients. If one client benefits from reducing the number of discount emails, it’s an anomaly. When most clients that try it, benefit, it’s a best practice.

It is a hard recommendation to sell when people are in the habit of churning out sale emails. It usually involves a little begging on my part. “Just test it. That’s all I ask. Please? Pretty please?” are words I’ve been known to say. Some clients require more persuading than others (you know who you are!), but I digress.

Continuously sending discount emails trains your customers to wait for a better price, reduces your return, and doesn’t improve your relationship

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Does Social Media Encourage Anti-social Behavior?

March 18, 2009

Our technology allows us to share our life experiences with people around the globe in the blink of an eye. You can choose to twitter at 140 characters at a time, detail everything in daily blogs, or combine the two into one great online experience.

It is a great way to expand your horizons until it starts interfering with your life. When social media replaces or distracts from personal interactions it is decidedly anti-social.

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Will Worrying About Your Job Make You Lose It?

March 16, 2009

There is no doubt that rising unemployment and decreasing consumer confidence is an economical challenge for our country. Anyone who listens to the news, reads the newspaper, or receives RSS feeds of breaking stories knows that there is a problem in the job market.

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