March 2009

Wading in the Social Media Kiddy Pool: Twittering at the Deep End

March 11, 2009

Lessons learned from twittering on the edge. Social media is a lot of work. Keeping up with thousands of tweets a day is challenging on a good day, addictive on a bad one. (Some would argue that I reversed those days.) Sometimes it is decidedly anti-social. Others, you can almost feel the electronic love.

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Just Because You CAN Doesn’t Mean That You SHOULD

March 9, 2009

Technology provides marketers options that were unimaginable years ago. We can capture every click during a customer’s electronic shopping spree. We can combine shopping and buying patterns to create a custom marketing campaign for each customer. We can watch as shoppers browse the website and offer assistance if they loiter too long on a page.

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