April 2009

5 Ways to Avoid Dirty Data (& Keep Egg Off Your Face)

April 30, 2009

Emailing a list with dirty data is quickest way to let customers or prospects know that they are a few bytes of data in a file. In addition to minimizing your response rates, it risks alienating your target market.

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Why Your Website & Order Management System Have to Speak the Same Language (or, How I Ended Up Being a Fool)

April 29, 2009

Dialects are funny things. They make two people speaking the same language sound completely different. And, if you aren’t careful, the message is lost is translation. In a social environment, miscommunication can be amusing. In your company’s processes, not so much.

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How to Teach Old Dogs New Tricks – Inspiring Change in a Resistant Environment

April 28, 2009

Change is hard. It doesn’t matter whether you are the architect or worker, adapting to a new environment is challenging. Sometimes the resistance is so overwhelming that the plan is abandoned and the status quo remains. The problem is that without change, growth is impossible. Without growth, companies die. Change is the life force that moves organizations from mediocrity to excellence. Failure to embrace it leads to self-destruction.

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Is Social Media Limiting Your Income?

April 27, 2009

Social media is a perpetual garden. It requires consistent maintenance. Notice that I said “consistent” instead of “constant”. Growing a garden is a process that requires patience. You till the soil, add nutrients, plant the seeds, water when needed, and wait for nature to take care of the rest.

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The Top 7 Reasons Why Customers & Prospects Aren’t Responding to Your Email Marketing

April 20, 2009

When email marketing was in its infancy, it provided instant gratification to marketers. Shortly after you pushed the send button, orders started appearing in shopping carts. It was too cool. The cost was significantly less than mailing a catalog or postcard and the response was much higher. Things have changed.

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