April 2009

The Problem with Operations & How to Fix it

April 14, 2009

It doesn’t matter whether you are a single channel company or multichannel business; there is a problem with operations. Marketing is cool. If you are a marketing person, almost everyone thinks that you are cool. Of course, they’re probably thinking Super Bowl ads and supermodels when you actually do data analysis, but you get the cool job award.

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If You are Remodeling Your Business, Start with the Attitude

April 13, 2009

Your relationship with your customers is only as good as their last experience. A bad attitude undermines the best strategies, marketing, and locations.

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Social Media and Me: The Love/Hate Relationship

April 8, 2009

I am not a social butterfly. When I ventured into the social media pool, it was with the comfort of a rabbit surrounded by hungry wolves. After a few months, I am pleased to announce that I have survived…so far.

There have been a couple of narrow escapes along the way. I thought it was polite to send “thank you for following me” direct messages (DM’s) in twitter. The growling, drooling wolves escalated into howling, snapping carnivores.

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Knowing the Difference between Personal and Personalized

April 7, 2009

We have the technical ability to personalize every email and direct mail piece that we send. Using it to send targeted promotions is smart marketing, but it isn’t personal.

Sometimes I call the sending of email campaigns “blasts”. One such comment I made annoyed a fellow blogger. He said that email campaigns should be targeted and not “blasts”. I responded by chuckling.

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How to Make Management Meetings More Productive

April 6, 2009

If anyone measured the amount of time lost in unproductive management meetings, it would boggle the mind. Games, like buzzword bingo, have been invented to offset boredom and frustration. When people start planning for idle time during a meeting, then the benefits are significantly diminished.

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