May 2009

Christmas Cards in May: Is Your Marketing Making a Lasting Impression on Your Customers?

May 15, 2009

When was the last time your company did something simple, unique, and memorable? How about your last marketing campaign? Or, was it just more of the same?

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What's for Lunch? Nibbling Around the Social Media Buffet

May 14, 2009

How do you choose which social media tools to use? And, then how do you create a strategy that works for your brand? Social media is a buffet filled with an assortment of ways to connect with your customers and prospects. Here is a simple approach to try:

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How Newton's Third Law of Motion Derails Marketing Plans (And What to Do About It)

May 13, 2009

Newton’s third law says that every action has an equal and opposite reaction. Direct marketing practitioners have been using this for years to generate sales. They send out catalogs, brochures, postcards, and emails. Customers send back money. I admit that it is a very loose translation, but you get the idea. There is a darker side when you combine this law with marketing. While some recipients react by buying, other revolt. And, the harder you try, the more they resist. There is a very thin line between

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5 Tips for Using Newton's Second Law to Create Marketing Snowballs

May 12, 2009

Newton’s second law is the most powerful of the three. His formula, F = ma (where F is applied force, m is mass, and a is acceleration), says that the more force, the more acceleration. The way it works is obvious when you think about objects, but how does it apply to business?

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How to Use Newton’s First Law of Motion to Keep the Economy at Bay

May 11, 2009

In case you’ve forgotten your physics, Newton discovered that every object in a state of uniform motion tends to remain in that state of motion unless an external force is applied to it. The executive toy in the photo is a perfect example of his law in action. Once you start the balls in motion, they continue until gravity finally stops them. Loosely translated and applied to business, it means that your marketing plan will continue to deliver the same results unless something changes.

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