June 2009

How to Recognize Hit-&-Run Customers Before They Eat All Your Profit

June 30, 2009

Hit-&-run customers are elusive, exasperating, and expensive. They sneak into your database with the promise of long-term loyalty, but they never deliver. They purchase one time and disappear. Every marketing penny spent trying to lure them into the second order is wasted.

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Who Makes You Successful?

June 29, 2009

And, what I know tells me that there are no “self-made” success stories. There are leaders, and he is definitely an example of a leader. It takes a good one to inspire people to help. But, the success or failure of any company is dependant on the team. In ecommerce, you have:

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My twitter #followfriday List: Because 140 Characters isn’t Enough

June 26, 2009

The twitter follow Friday hashtag (#followfriday or #ff) is a great way to recommend or find people to follow. It was easy to do when I only followed a few people. It’s a lot more challenging now.

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Why Email Marketing Doesn’t Work as Well as It Could

June 26, 2009

Do you remember the advice, “if it isn’t broke, don’t fix it?” It isn’t always applicable. Email marketing may not be broken, but it desperately needs fixing. While it is the most effective, cost efficient tool available today, its performance is far below its potential. And, as long as we consider that acceptable, it will stay that way.

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Finding the Best Social Media & Direct Marketing Strategy for Your Company

June 25, 2009

The best marketing strategy for your company is the one that blends social media and direct marketing into an irresistible cocktail for your customers. Like any good recipe, start with the best ingredients, and season to your taste. What works wonderfully for one company will fail for yours.

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