June 2009

The Top Five Reasons Customers Stop Buying

June 24, 2009
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It’s easy to know why complaining customers stop buying. They tell you. But, what about the customers that go away quietly. One day they are shopping with a predictable pattern. Then they stop. No amount of data analysis will tell you why. If you compare their history with others who are still active, nothing seems amiss. They just stopped buying.

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Social Media vs. Direct Marketing: Place Your Bets Now

June 23, 2009

Welcome to the match of the decade – Social Media vs. Direct Marketing. Around the globe people are choosing sides, anticipating that one will overcome the other. Let’s take a moment to review their features:

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How Twitter's Plan Will Change the ecommerce Playing Field & What You Need to do to Get Ready

June 22, 2009

The New York Times Bits blog outlines twitter’s plan for shopping advice and enable purchasing. If you are a consumer looking for the best value, this news ranks high on the “how cool is that? I can’t wait!” chart. If you run a company providing goods and service, you better start getting ready. Now. Your world is about to change.

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Do You Own Your Marketing Message or Are You Just Another Fish in the Pond?

June 19, 2009

When marketing trends start to go viral, it is tempting to jump in. It is natural to want your message to match the hot theme of the day. This is especially true when it looks like everyone is leaving you behind. But, if your presentation and actions aren’t in alignment with the message, you may do more harm than good.

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Why Your Business Isn't Growing & How You Can Fix It

June 16, 2009

Housekeeping is required in every area of your organization. Without it, growth, productivity, profitability, and morale suffer. If you procrastinate too long, everything stops working.

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