July 2009

How to Change Your Website from a Library to a Bookstore: The Website Makeover Inspired by @amyafrica and #blogchat

July 29, 2009

The question,” Is your site a library or a bookstore?” has been haunting me for weeks. I suspect that it is one of those things that just popped into Amy Africa’s head and she tweeted it on impulse. The transfer from her thought to my mind has been keeping me awake at night.

Read the full article →

Are Your Personal Preferences Costing You Money?

July 27, 2009

Adding triggers like pop-ups, video, and glaring buttons that make your site noisy may be offensive to your senses. But what if they motivate your customers and prospects to act and increase your sales exponentially? Are they still offensive?

Read the full article →

Why Winning Social Media Friends Doesn't Guarantee Influencing People

July 23, 2009

According to many social media innovators, the channel is Dale Carnegie’s “How to Win Friends and Influence People” on steroids. They say that it is a new form of marketing that is all about building relationships and attracting people to your business. I’m so tired of hearing that social media “is all about the conversation.” [...]

Read the full article →

Are You Playing Limbo with Your Marketing Strategy?

July 20, 2009

Limbo is a great way to engage guests at a party, but it has no place in your marketing strategy. When the big boys start challenging you with price roll backs, it’s time for you to focus on value. There’s a difference.

Read the full article →

Dear Customer, You are Cordially Invited to Complain

July 16, 2009

Inviting your customers to complain seems counter-intuitive to good business practices. You want to put your best foot forward with your customers. Why would you ask them to look for the things you do wrong? If you don’t know what you’re doing wrong, you can’t fix it. Some of the complaints will be petty. “I [...]

Read the full article →

← Previous Entries