July 2009

How Often do You Leave Money on the Table by Missing These Low Cost Marketing Opportunities?

July 15, 2009

It always amazes me when companies miss opportunities and leave money on the table. I had one of those experiences last week. I placed an online order for some books. The next day I discovered another book I wanted to read. I didn’t try to add it to the order because I had received a confirmation saying that the order would ship soon.

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Why Social Media isn’t Working for Your Company

July 13, 2009
Thumbnail image for Why Social Media isn’t Working for Your Company

According to some social media experts, the channel works so well you can eliminate all other marketing. It is hard to resist their view of the world. After all, wouldn’t it be nice to chat with your friends or followers while increasing your sales?

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Why Buying Lunch for Your Marketing, Operations, & IT Team Leaders is the Best Money You’ll Ever Spend

July 9, 2009

Does information and ideas flow freely through your organization? Or, do your departments keep to themselves? If your marketing, operations, and IT departments aren’t working well together, it’s because your corporate culture places a higher value on departmental performance than teamwork.

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How to Guarantee that Your Emails are Opened Every Time

July 8, 2009

Isn’t it frustrating looking at the same email open rate campaign after campaign? Don’t you wish there was a magic formula that guaranteed a consistent, high open rate? Believe it or not, there is one.

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Why Did Your Customers Choose Your Company?

July 7, 2009

There is something special about your company that attracts customers. It may be your reputation, products, service, price, or a combination. The one thing that tips the scale for people to morph from shopper to buyer may be slightly different for every customer.

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