September 2009

Do You Make These 5 Fatal Errors When Trying to Convert Prospects to Customers?

September 29, 2009

Converting prospects to customers is challenging and expensive. Depending on the company and marketing tactics, it costs 3-5 times to acquire a customer than it does to keep one. The conversion process is a series of finely honed steps that move people from inquisition to participation.

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How to Make Your Holiday Dreams Come True

September 23, 2009

Summer is officially over. Holiday is just around the corner. Are you ready to make your dreams come true? Or, are you hunkering down, waiting to see what happens? A great holiday season (translation: profitable) is yours if you take the following steps:

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How to Guarantee Your Marketing Campaigns Never Fail (Even in Social Media)

September 15, 2009

The fear of failure is paralyzing. How many times have you thought about trying a new marketing strategy but stopped because the “what if’s” invaded your mind?

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The Three Levels of Social Media Involvement – Which One Fits Your Company?

September 3, 2009

When someone asks me if their company should be involved in social media, my answer is always the same, “Yes, but you’re asking the wrong question.”
Every company needs to be involved in social media. The right question is “How?”

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How to Fire Customers and Improve Business

September 1, 2009

When your customers have reasonable expectations, it’s easy to honor their requests. But when they cross the line to unrealistic demands and abusive behavior, the “always right” policy is questionable.

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