October 2009

Why Your Voice is Important in a Social Media World

October 28, 2009

The best voices are passionate. Their causes vary, but they remain true to their vision and purpose for being in the social media world. They may be here to promote their company, meet people, or learn from others. It doesn’t matter. What matters is that they are speaking for themselves. Their voices will attract the right people to their community. They may never have the largest network, but what they have is better. They have supporters.

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Good Marketing Gone Bad

October 14, 2009

People connect best with other people. A good salesperson that cares about his or her customers raises lifetime value higher than any marketing tool. The team members who meet shoppers face-to-face, online, and on the telephone control the outcome. Failure to train them well wastes your marketing dollars.

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Direct Marketing & Blogging: Engaging Customers One Post at a Time

October 11, 2009

Multichannel customers spend 3-5 times their single channel counterparts. Even so, they are not always the most profitable because they are expert bargain shoppers. The best customers (we call them “platinum”) shop consistently with or without sale promotions. In other words, they are fans of your company and brand. In most companies, they are an untapped resource. Given the opportunity, they are willing to share their experiences with friends and strangers alike. Social media provides a platform for their raves. Blogging encourages them to come forward.

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Google's Killer Sidewiki: How it Changes Online Marketing Forever

October 7, 2009

New marketing tools usually come with an opportunity to learn from others’ mistakes before you commit to using them. The innovators jump in, work out the kinks, and the rest of the world follows. Google’s sidewiki is different. If you wait, you’ll miss a great opportunity to build relationships, reinforce takeaway points, and engage the public.

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How to Alienate Customers without Really Trying

October 6, 2009

Airlines are notorious for poor service and customer alienation. Some of the issues are out of their control since they can’t make the weather cooperate and have to conform to governmental requirements. Most people understand this and don’t hold the companies accountable.

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