November 2009

Harnessing the Power of Enthusiasm to Grow Your Company

November 30, 2009

Enthusiasm is powerful. Its presence can move companies to levels beyond imagination. Its absence can derail the most successful organizations.

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Why tweet if twitter activity is declining? (Besides the fun factor…)

November 24, 2009

Twitter’s phenomenal growth has leveled off triggering speculation that the social media platform’s popularity is declining. Should you stop tweeting and start looking for the next big thing? Or, if you haven’t started should you continue to wait and see?

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Customer Satisfaction with Apparel Improves – Is it a Sign that Better Days are Ahead?

November 17, 2009

The American Customer Service Index third quarter results for 2009 show a 2.5% improvement for apparel from 2008. Each quarter the ACSI measures customer satisfaction for a segment of the economy. The third quarter focuses on manufacturing/nondurables.

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How to Capitalize on Great Content with a Long Marketing Tail

November 16, 2009

Creating great content doesn’t guarantee that anyone will read it. The marketing puzzle requires more pieces to attract visitors to your site. Long marketing tails come when content, community, search engine optimization (SEO), and demand work together. Sometimes, a long tail is a surprise. When that happens, expand your reach by capitalizing on it.

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When Blog Repair is All in a Day’s Work

November 9, 2009

Some bloggers have a tech team that makes everything work wonderfully. I don’t. Maybe I should, but I like tinkering with my technology. It’s the engineer in me. I want to fix everything. But, every now and then, I think about outsourcing…

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