February 2010

What Color is Your Uniform?

February 26, 2010

Too often departmental or personal victories overcome corporate objectives. When this happens, everyone loses. Integrated marketing means that all teams work together for common goals. And, by ALL, I mean every department in the organization from marketing to operations.

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Just 1 Thing: Change Begins with a Single Step

February 24, 2010

When people are resistance to change, forcing them to move forward creates resentment and reduces your chances for success. There are two reactions when presentations begin with “this will change the way we do business forever”. The first is skepticism. The second is resistance. Not your standard “I don’t think this will work” kind of hesitancy, but dig your heels in like my grandfather’s mule on a cold day refusal to move. And, the more you encourage, plead, cajole, or beg, the less likely the success

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Who Gets to Decide When a Story is Done?

February 17, 2010

discussed online and off despite Kevin’s request two days ago for everyone to talk about something else. Wouldn’t it be nice if social media worked that way?

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Do You Argue for Social Media’s Limitations?

February 3, 2010

If social media is to be a viable marketing solution, it has to be measurable and sustainable. Limiting it to the expense column is shortsighted. A better plan is to find ways to measure the effect of social media on the bottom line.

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