March 2010

Something Good This Way Comes

March 18, 2010

Thank you to my faithful readers who noticed that I haven’t posted in over a week. My project is consuming all of my writing time (hint, hint) so blogging is on the back burner. If you would like to be the first to hear about it, please send me an email to dellis@wilsonellisconsulting.com. I’ll send you an email as soon as I can share.

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Just 1 Thing: The Backorder Effect on Marketing

March 5, 2010

Your marketing is less effective because people have become disillusioned with your company. Every promise is judged by your failure to deliver. If you don’t have a relationship with the inventory management team, you won’t have a clue that there is a service issue.

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Who’s in Your Community: Friend, Follower, or Figment?

March 3, 2010

Social media offers us an opportunity to build our own virtual community. One would think that if you are creating the community, you would have control over the participants. You do, if you make it private. If not, your online community is like a real neighborhood filled with friends, dissidents, curmudgeons, and trolls. There are also figments – users who aren’t really present and sometimes aren’t real.

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Are You Using Idiot Lights to Manage Your Business?

March 1, 2010

And that’s the problem with most key performance indicators (KPI’s). They are too simple to provide any meaningful information. The theory is sound. If you set goals with minimum and maximum benchmarks, the needle adjusts itself so management can monitor performance. But, what if the goals and benchmarks are wrong? What if they’re right, but the data is corrupted? How do you know?

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