July 2010

8 Things Your Customers Wish That You Knew

July 29, 2010

Most don’t want a relationship with you. They want easy shopping, good value (different from cheap prices), and to be treated with respect. Make everything as simple and quick as possible so it is easy to be your customer.

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4 Warning Signs that Capturing Data has Replaced Customer Service as Top Priority

July 27, 2010

The problem is that there won’t be any reason to mine data if the experience is so bad that customers don’t want to return. My doctor said that even though he loved the park experience, the check-in process would keep him from visiting again.

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The Best Kept Secret in Social Media

July 13, 2010
Thumbnail image for The Best Kept Secret in Social Media

Launching an ebook is a scary process. When you finish spilling your blood across the pages, sharing your expertise and experiences, there is a unique product ready for public consumption. The work that went into your manuscript is only the beginning. The next step, marketing your guide, is the hardest part. At least, it was for me until I discovered the best kept secret in social media.

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