Just 1 Thing

Want Better Results from Your Marketing Analytics? Ask Better Questions!

November 4, 2010

All of the answers you need to grow your business are hidden somewhere in a database. The customers most likely to become platinum buyers are there. So are the hit-and-runners. Being able to recognize them quickly is the difference between a successful marketing campaign and a dismal failure.

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Why You Need to Update Your Customized Twitter Background Today

October 13, 2010

Twitter’s new design changes the dimensions required for backgrounds with content. Your customized background, designed to optimize the available space won’t work with the new look. For example, BestBuy’s background is simple and fits the brand well. It includes a list of URL’s so people can find all of their sites. It looks like this with the old version of Twitter:

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Just One Thing: Twitter Best Practices – To DM (Direct Message) or Not to DM New Followers #wecEtip

September 16, 2010

You own your social media strategy and are responsible for its success. It is always about what works for you, your business, and your community. Find the best practices for your organization.

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Just 1 Thing: Using Navigation to Keep Visitors on Track for Conversion

May 26, 2010

If you had a retail store, would you send people away when they asked for more information about your products? Imagine how it would be: Someone enters the store and asks about the artisans that make your items. You tell her to go 30 miles northeast and she can meet the artist. She leaves, and then returns later that day with a question about the materials. You give her directions to the supplier.

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Just 1 Thing: Strategically Leverage Your Channels for the Best ROI

April 8, 2010
Thumbnail image for Just 1 Thing: Strategically Leverage Your Channels for the Best ROI

The first step is to find the strengths and weaknesses of your channels. They may vary from other companies. Once you know how customers and prospects use your channels and which ones are the most effectives for sales and savings, you can develop a strategy that fits your business.

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