Just 1 Thing

Just 1 Thing: The Backorder Effect on Marketing

March 5, 2010

Your marketing is less effective because people have become disillusioned with your company. Every promise is judged by your failure to deliver. If you don’t have a relationship with the inventory management team, you won’t have a clue that there is a service issue.

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Just 1 Thing: Change Begins with a Single Step

February 24, 2010

When people are resistance to change, forcing them to move forward creates resentment and reduces your chances for success. There are two reactions when presentations begin with “this will change the way we do business forever”. The first is skepticism. The second is resistance. Not your standard “I don’t think this will work” kind of hesitancy, but dig your heels in like my grandfather’s mule on a cold day refusal to move. And, the more you encourage, plead, cajole, or beg, the less likely the success

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