Cost Management

5 Components of a Successful Integrated Marketing Strategy

September 7, 2011

Saying that integrating multiple channels and platforms can be challenging is an understatement. Most companies don’t have the tools or technology to have a completely integrated strategy. Buying or developing them is cost prohibitive because there are so many nuances that don’t deliver a return on investment. Not having an integrated strategy can be costly [...]

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5 Marketing Metrics Where Close Enough Counts

February 21, 2011

Marketing analytics are not engineering specifications. When designing a building, an error of one inch at the foundation can cause a three foot variance at the top. When calculating lifetime value (LTV), failing to factor in the future value of money has little effect as long as the calculations are consistent over time.

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How to Deliver Top-Notch Customer Care without Spending a Nickel

December 15, 2010

Sometimes people get so caught up in tools and technology that they forget how to make things work without them. Having the latest and greatest customer relationship management is cool, but it isn’t required to deliver an exceptional experience. Your customers want to complete their transaction with the minimal amount of effort. They don’t want to be your friend, buddy, or pal (unless it comes with great deals or other benefits.) If you can consistently deliver on your promises and resolve any issues quickly your customers will be happy.

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Why Customer Relationship Care is Better than Customer Relationship Management

October 7, 2010

Implementing a CRC strategy requires that the marketing team work closely with the customer care team to identify bottlenecks, policies, and processes that reduce service quality. Everything a company does provides some sort of service for the customer whether it is a marketing campaign, answering questions, or delivering products. When team members start seeing their functions within the organization as serving their customers, it is a game changing event.

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5 Reasons Why You Should Start Getting Ready for Holiday 2009 NOW!

May 1, 2009

In five months, give or take, you will receive your first holiday order. If you are like me, that seems like a long time away. When your “to do” exceeds your time, it is hard to think about tomorrow. Thinking two seasons forward is almost impossible. But, what if I told you that what you do now can make or break your holiday season?

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