Leadership

How Transparent should Your Business Be?

April 18, 2012

If everyone knows your business, you don’t have one. Yielding to the cry for complete corporate transparency is the first step down a slippery slope that leads to your company’s failure. The question that needs to be asked in every boardroom is “how transparent do we need to be?” The best response is that your [...]

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Winning isn’t Always about Finishing First

March 2, 2012

Getting to the finish line before everyone else feels good. You know that feeling. People are cheering. Your parents are smiling. The world is right at that moment in time. Every person needs to feel this at times in his or her life. It creates confidence and inspires hope for a better tomorrow. It is [...]

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Positioning Your Company for Growth in 2012

December 13, 2011

Where will your company be this time next year? Will you be celebrating record profits or planning a bankruptcy strategy? The answer depends on what you do now to prepare for tomorrow. Business as usual doesn’t exist anymore. Our marketplace has changed from a multichannel environment to a maze of channels and platforms that distract [...]

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5 Things to do when Business is Slow

September 20, 2011

Business is cyclical. Inevitably, there will be times where there is little to do except wait for the phone to ring or email to ping. During these periods, you can watch dollars fly out of the window in the form of lost productivity or you can position your company for growth when the cycle ends. [...]

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Seeking Marketing’s Magic Bullet

September 16, 2011

Wouldn’t it be nice to have a single marketing tool that allowed you to reach all of your customers and prospects? Think about how it would affect your marketing efforts. You could invest your time in optimizing every aspect of the tool instead of searching for new ways to connect with the people most likely [...]

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