Leadership

Positioning Your Company for Growth in 2012

December 13, 2011

Where will your company be this time next year? Will you be celebrating record profits or planning a bankruptcy strategy? The answer depends on what you do now to prepare for tomorrow. Business as usual doesn’t exist anymore. Our marketplace has changed from a multichannel environment to a maze of channels and platforms that distract [...]

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5 Things to do when Business is Slow

September 20, 2011

Business is cyclical. Inevitably, there will be times where there is little to do except wait for the phone to ring or email to ping. During these periods, you can watch dollars fly out of the window in the form of lost productivity or you can position your company for growth when the cycle ends. [...]

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Seeking Marketing’s Magic Bullet

September 16, 2011

Wouldn’t it be nice to have a single marketing tool that allowed you to reach all of your customers and prospects? Think about how it would affect your marketing efforts. You could invest your time in optimizing every aspect of the tool instead of searching for new ways to connect with the people most likely [...]

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Wanted: Social Media Leaders

August 10, 2011

The ability to motivate people to do what is necessary to accomplish goals and overcome challenges is a key management skill required in every successful business. The willingness and skills to lead are especially valuable in a social company. Social marketing is a new frontier with opportunities to discover, tools to learn, and communities to [...]

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7 Attributes of Great Managers

September 8, 2010

I was a much better manager before I became one. I knew who was doing a great job without recognition and who was taking credit for other people’s work. I knew who should be fired and who deserved a promotion. I didn’t understand how the people in charge of leading the company could be so blind. I promised myself that one day I would become a great manager who governed with the wisdom of King Solomon.

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