Management

Winning isn’t Always about Finishing First

March 2, 2012

Getting to the finish line before everyone else feels good. You know that feeling. People are cheering. Your parents are smiling. The world is right at that moment in time. Every person needs to feel this at times in his or her life. It creates confidence and inspires hope for a better tomorrow. It is [...]

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What You Know may be Costing You Money

February 29, 2012

It is your job to know all there is to know about your business. Your livelihood depends on it. Your customers and prospects are different. Most don’t know the intimate details about your company, products, services, processes, and policies. All they know is what they need or want. They depend on you to provide the [...]

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Answer These Five Questions before Launching a Marketing Campaign

January 10, 2012

How much money was wasted last year on marketing campaigns that didn’t deliver tangible results? If the truth were told, it was probably the most wasteful year in marketing history. New channels created a competitive frenzy of one-upmanship to see who could deliver the most viral content with little regard to bottom line management. Proven [...]

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How to Find the Marketing Rules that Work for Your Business

December 21, 2011

There is a certain safety in following the rules. When a marketing path has been tested, there are few surprises or unexpected challenges. Mediocre entrepreneurs can create successful companies by following the steps of the innovators who have gone ahead. Odds are that the copycat businesses won’t last more than a few decades without a [...]

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Positioning Your Company for Growth in 2012

December 13, 2011

Where will your company be this time next year? Will you be celebrating record profits or planning a bankruptcy strategy? The answer depends on what you do now to prepare for tomorrow. Business as usual doesn’t exist anymore. Our marketplace has changed from a multichannel environment to a maze of channels and platforms that distract [...]

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