Management

Why Your Customer Relationship Management Strategy isn’t Working

October 18, 2011

In 1999, the marketing world was in the midst of change. A few visionaries had already seen the future and grabbed for the Internet golden ring. Amazon was heading towards the World Wide Web Hall of Fame while Barnes & Noble was struggling to find the sweet spot between ecommerce and bricks & mortar. A [...]

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Who Holds the Keys to Your Company’s Community Center?

September 30, 2011

The most powerful asset of any company is the customer list. Inventory, buildings, computer systems, and location pale in comparison when compared to the value of the people who financially support your business. Being able to connect with your customers multiple ways is one of the top benefits of social media participation. Building satellite community [...]

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Where’s the Marketing Beef?

September 27, 2011

Wendy’s 1984 “Where the beef?” marketing campaign redefined the fast food landscape and introduced the brand to new group of consumers. The catchy phrase quickly became part of pop culture. Merchandising included t-shirts, coffee mugs, and even underwear. If you haven’t seen one of the commercials, click the video. It’s one of those things that [...]

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5 Things to do when Business is Slow

September 20, 2011

Business is cyclical. Inevitably, there will be times where there is little to do except wait for the phone to ring or email to ping. During these periods, you can watch dollars fly out of the window in the form of lost productivity or you can position your company for growth when the cycle ends. [...]

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Seeking Marketing’s Magic Bullet

September 16, 2011

Wouldn’t it be nice to have a single marketing tool that allowed you to reach all of your customers and prospects? Think about how it would affect your marketing efforts. You could invest your time in optimizing every aspect of the tool instead of searching for new ways to connect with the people most likely [...]

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