Strategic Planning

Seeking Marketing’s Magic Bullet

September 16, 2011

Wouldn’t it be nice to have a single marketing tool that allowed you to reach all of your customers and prospects? Think about how it would affect your marketing efforts. You could invest your time in optimizing every aspect of the tool instead of searching for new ways to connect with the people most likely [...]

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5 Components of a Successful Integrated Marketing Strategy

September 7, 2011

Saying that integrating multiple channels and platforms can be challenging is an understatement. Most companies don’t have the tools or technology to have a completely integrated strategy. Buying or developing them is cost prohibitive because there are so many nuances that don’t deliver a return on investment. Not having an integrated strategy can be costly [...]

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How to Choose the Best Social Media Objectives for Your Business

July 29, 2011

Too many businesses get caught in the objective trap. The process of creating short and long term objectives begins innocently enough. A management team is assigned to define the best direction for the company in the coming years. The initial brainstorming session identifies some strengths and challenges along with ideas for capitalizing on the good [...]

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The Death of Social Media (and the Birth of Something Better)

July 8, 2011

Social media is dying. The promise of a world where marketing is a conversation failed to deliver. Millions of blog posts, tweets, and Facebook likes can’t change the fact that social media as a stand-alone marketing channel doesn’t work. Let’s pause for a moment and give a hat tip to the people who have dedicated [...]

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Friday Favorites: Eight Trends to Watch for 2011 Plus One

December 10, 2010

This week’s Friday Favorites are are from Spin Sucks author and Arment Dietrich CEO Gini Dietrich. A few weeks ago, she wrote two blog posts covering eight trends to watch for 2011. And, next week she is presenting a webinar on 9 Marketing Trends for 2011. Her abbreviated comments are in italics followed by my thoughts.

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