Strategic Planning

How to Grow Your Business in a Down Economy

December 2, 2011

Anyone can grow a business in a thriving economy. Separating people from their money is easy when there is a steady flow of income and every economic news story promising more. Implementing successful growth strategies is more challenging when the economic environment includes the threat of lost income and little hope for new opportunities. Continuous [...]

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Who Holds the Keys to Your Company’s Community Center?

September 30, 2011

The most powerful asset of any company is the customer list. Inventory, buildings, computer systems, and location pale in comparison when compared to the value of the people who financially support your business. Being able to connect with your customers multiple ways is one of the top benefits of social media participation. Building satellite community [...]

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Where’s the Marketing Beef?

September 27, 2011

Wendy’s 1984 “Where the beef?” marketing campaign redefined the fast food landscape and introduced the brand to new group of consumers. The catchy phrase quickly became part of pop culture. Merchandising included t-shirts, coffee mugs, and even underwear. If you haven’t seen one of the commercials, click the video. It’s one of those things that [...]

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Seeking Marketing’s Magic Bullet

September 16, 2011

Wouldn’t it be nice to have a single marketing tool that allowed you to reach all of your customers and prospects? Think about how it would affect your marketing efforts. You could invest your time in optimizing every aspect of the tool instead of searching for new ways to connect with the people most likely [...]

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5 Components of a Successful Integrated Marketing Strategy

September 7, 2011

Saying that integrating multiple channels and platforms can be challenging is an understatement. Most companies don’t have the tools or technology to have a completely integrated strategy. Buying or developing them is cost prohibitive because there are so many nuances that don’t deliver a return on investment. Not having an integrated strategy can be costly [...]

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