Marketing

How to WOW! Customers the Adidas Way

January 17, 2012

Wowing customers isn’t as hard as one might think. It doesn’t require over the top service or free everything. It is as simple as managing expectations and delivering on the promises made. Adidas does that well. When my son needed new basketball shoes, he searched his favorite brands for the perfect shoe. His first request [...]

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Answer These Five Questions before Launching a Marketing Campaign

January 10, 2012

How much money was wasted last year on marketing campaigns that didn’t deliver tangible results? If the truth were told, it was probably the most wasteful year in marketing history. New channels created a competitive frenzy of one-upmanship to see who could deliver the most viral content with little regard to bottom line management. Proven [...]

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How to Find the Marketing Rules that Work for Your Business

December 21, 2011

There is a certain safety in following the rules. When a marketing path has been tested, there are few surprises or unexpected challenges. Mediocre entrepreneurs can create successful companies by following the steps of the innovators who have gone ahead. Odds are that the copycat businesses won’t last more than a few decades without a [...]

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Positioning Your Company for Growth in 2012

December 13, 2011

Where will your company be this time next year? Will you be celebrating record profits or planning a bankruptcy strategy? The answer depends on what you do now to prepare for tomorrow. Business as usual doesn’t exist anymore. Our marketplace has changed from a multichannel environment to a maze of channels and platforms that distract [...]

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