Analytics

Why Hit & Run Customers Cost Money & Hurt Your Company

November 28, 2011

Today’s economic conditions require businesses to squeeze every penny out of each transaction. Doing this requires an in-depth understanding of customer behavior so that the marketing and service strategy optimizes the return. In our video “How to Get the Most out of New Customers”, I talk about the importance of recognizing hit and run customers [...]

Read the full article →

How to Get the Most From New Customers

October 28, 2011

Growing your business requires customer acquisition. If you aren’t continuously bringing in new people to replace the ones who are completing their buying life cycle, your company is dying. Newly acquired customers fit one of three types. Adapting your marketing strategy to maximize your return is the best way to move your company forward. The [...]

Read the full article →

How to Calculate Customer Acquisition & Retention

October 24, 2011

Keeping customers actively engaged in the buying cycle should be the top priority of every marketing manager. The first step is knowing exactly what your customers are doing from the first purchase to the last one. This video shares the top five questions you should ask about your customer acquisition and retention along with how [...]

Read the full article →

Getting Social with Your Customers

October 13, 2011

Social customers are people who buy from your company and actively promote it online. They may be any place within the life cycle. These customers are extremely valuable. When they mention your brand to their community, they provide social proof that your company, products, and services are good. Their value doesn’t stop there. These customers [...]

Read the full article →

Measuring What Matters – The Analytics Every Social Company Needs

August 9, 2011

The purpose of business is to serve customers at a profit. This one sentence tells you everything you need to know about the metrics that matter. The numbers that help improve service, customer management, and profitability need to be measured. Getting these three components right is the key to corporate success. The metrics most commonly [...]

Read the full article →

← Previous Entries