Branding

How to Create a Buzz AND Permanently Embed Your Product in Viewers’ Minds

June 29, 2011

What are your favorite Superbowl commercials? Make a list of five commercials and then write the products next to them. Can you remember all of the products? I couldn’t. The Darth Vader commercial that ran during the 2011 is one of my favorites. It made such an impression on me that I could remember all [...]

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Why Direct Mail Still Works in a Social Media World

May 20, 2009

Many purveyors of social media have declared that traditional marketing is dead. In their minds, direct mail was the first casualty in the battle between viral and old school sales tools. Their rally cry “Stop marketing and start engaging” is gaining traction as companies seek new ways to generate revenue without increasing costs.

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Christmas Cards in May: Is Your Marketing Making a Lasting Impression on Your Customers?

May 15, 2009

When was the last time your company did something simple, unique, and memorable? How about your last marketing campaign? Or, was it just more of the same?

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Are You Ready for Holiday Season? What You do Today Determines Your Success Tomorrow.

February 26, 2009

Will your customers be eager to order from you when the holiday season kicks off in October? Or, will they have forgotten your great products and wonderful service? Times are tough now, but the upturn is just around the corner.

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Multichannel Marketing Bloopers – Do’s and Don’ts When Your Corporate Image is Threatened

November 24, 2008

Thank you for providing today’s lessons on multichannel marketing, branding, and damage control. So far, you are not doing very well. I hope you get it right in the end because you have a great brand. It isn’t fun watching you shoot yourself in the foot.

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