Customer Retention

Are Happy Customers the Goal?

May 9, 2012

Serving customers well is the foundation of every successful business. Rarely will a company with sub-par service grow and prosper. People expect quality in customer care but is top-notch service enough to create loyalty and sustainable growth? If a study by the Corporate Execute Board is representative, the answer is probably not. The study was [...]

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The Numbers that Really Matter for Your Business

May 4, 2012

Creating benchmarks that work to grow your business and improve profitability along the way requires an intimate knowledge of your company, customers, and team members. Your competitors’ metrics choice rarely matters except to provide fodder for bragging rights. If they have 10,000 Facebook followers and your company has 100,000, it may look good to your [...]

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Customer Retention: The First Pillar of Social Media

April 25, 2012

Keeping customers actively buying products and services is a key component of every marketing and service strategy. The longer people remain in the buying funnel, the greater their lifetime value and contribution to corporate profitability. People can easily shift loyalties with a click of a button in our global marketplace. This makes it much harder [...]

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Integrated Marketing: 4 Reasons Social Media is Needed

April 24, 2012

Creating a successful integrated marketing strategy is a necessity in our multichannel marketplace. Silo management of marketing channels wastes resources and reduces results. The days are gone where dominating one or two channels was enough to grab market share. Capturing people’s attention requires multi-faceted campaigns that reach them wherever they happen to land. Understanding your [...]

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5 Social Media Strategy Red Warning Flags

December 7, 2011

Is the time your marketing team spends creating killer content a good investment? Or, is it a huge waste of resources? Calculating the return on investment from social media activity isn’t simple cause and effect. Influencing people to use their money to buy your products and services is a process that includes establishing trust, generating [...]

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