March 25, 2011 
People take a break from buying when there isn’t an immediate personal need or the company isn’t creating a sense of urgency. When they are in this stage, they can be motivated to return to the buy cycle. The best way to motivate them to reactive their accounts varies by individual, product line, and company. Here are seven ideas to get started testing so you can find what works for your business:
Read the full article → January 26, 2011Discount customers are less valuable when compared to other segments because the items they purchase have a lower margin. Some may even be below cost. If your marketing strategy doesn’t have a plan for these special customers, you’re wasting money. But, with a little analysis and planning, they can be a profitable group for both marketing and inventory management.
