Direct Mail

Whose Sale is it Anyway? Giving Credit to the Right Channel.

August 6, 2009

If you treat your marketing channels as self sustaining islands, you miss the benefits of multichannel leverage. Channels work together to reduce buying resistance and increase motivation. Where the order is placed may not have anything to do with the motivation to buy.

Read the full article →

Social Media vs. Direct Marketing: Place Your Bets Now

June 23, 2009

Welcome to the match of the decade – Social Media vs. Direct Marketing. Around the globe people are choosing sides, anticipating that one will overcome the other. Let’s take a moment to review their features:

Read the full article →

5 Ways Direct Marketing Companies Shoot Themselves in the Foot

June 10, 2009

Today, catalogs and direct mail have been marked for extinction. Surveys show that businesses are reducing their budgets for traditional marketing and expanding into new media. While some of the surveys may be self-serving, one fact remains: the way we communicate with our customers is changing.

Read the full article →

Why Social Media is the Best Thing to Happen for Direct Mail

May 21, 2009

It has always bothered me that a 3% response rate is considered successful in direct mail prospecting. I know all of the arguments. (“It’s part of the acquisition costs. We’ll make it up with the next mailing.” “The breakeven is low, so a lower response is profitable.” And, my personal favorite, “It’s how things are done in the mail order industry.”)

Read the full article →

Why Direct Mail Still Works in a Social Media World

May 20, 2009

Many purveyors of social media have declared that traditional marketing is dead. In their minds, direct mail was the first casualty in the battle between viral and old school sales tools. Their rally cry “Stop marketing and start engaging” is gaining traction as companies seek new ways to generate revenue without increasing costs.

Read the full article →

← Previous Entries

Next Entries →