Direct Mail

Newton’s third law says that every action has an equal and opposite reaction. Direct marketing practitioners have been using this for years to generate sales. They send out catalogs, brochures, postcards, and emails. Customers send back money. I admit that it is a very loose translation, but you get the idea. There is a darker side when you combine this law with marketing. While some recipients react by buying, other revolt. And, the harder you try, the more they resist. There is a very thin line between