Direct Marketing

Social Casual vs. Direct Qualified Prospects

April 20, 2012

Every sales person knows that there is a difference in prospects. Leads provided by people who love your products and services convert better than those found in the phone book. Prospects who request catalogs generate better response rates than those from rented lists. Pre-qualifying people before investing marketing resources improves success rates. The more they [...]

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A Simple Way to Reach Out and Touch Your Customers

April 15, 2011

It is much easier and cheaper to keep customers than it is to acquire them. The people who have already chosen your company will continue to support it if you keep them actively involved. Attrition rates escalate when customers are neglected. It doesn’t take a lot of effort to let people know they are appreciated. [...]

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