<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel><title>Multichannel Magic &#187; Direct Marketing</title> <atom:link href="http://www.wilsonellisconsulting.com/blog/category/marketing/direct-marketing-marketing/feed/" rel="self" type="application/rss+xml" /><link>http://www.wilsonellisconsulting.com/blog</link> <description>Connecting Companies with Customer across Channels</description> <lastBuildDate>Mon, 23 Jan 2012 16:30:57 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.1</generator> <item><title>A Simple Way to Reach Out and Touch Your Customers</title><link>http://www.wilsonellisconsulting.com/blog/09/a-simple-way-to-reach-out-and-touch-your-customers/</link> <comments>http://www.wilsonellisconsulting.com/blog/09/a-simple-way-to-reach-out-and-touch-your-customers/#comments</comments> <pubDate>Fri, 15 Apr 2011 13:52:42 +0000</pubDate> <dc:creator>Debra Ellis</dc:creator> <category><![CDATA[Customer Retention]]></category> <category><![CDATA[Direct Marketing]]></category><guid isPermaLink="false">http://www.wilsonellisconsulting.com/blog/?p=2551</guid> <description><![CDATA[It is much easier and cheaper to keep customers than it is to acquire them. The people who have already chosen your company will continue to support it if you keep them actively involved. Attrition rates escalate when customers are neglected. It doesn’t take a lot of effort to let people know they are appreciated. [...]]]></description> <content:encoded><![CDATA[<p></p><p>It is much easier and cheaper to keep customers than it is to acquire them. The people who have already chosen your company will continue to support it if you keep them actively involved. <a href="http://www.wilsonellisconsulting.com/blog/11/customer-loyaltys-most-deadly-disease" target="_blank">Attrition rates escalate when customers are neglected</a>.  It doesn’t take a lot of effort to let people know they are appreciated. Sending cards is one way to reach out and touch your customers.</p><p>You’ve heard this from me before. It is often followed with a recommendation to let your call center team write cards while waiting for the telephone to ring. It is an efficient and effective way to improve customer retention. But, what if you don’t have a call center? Or, idle time? Good news! There is a solution for you, too.</p><p><a href="https://www.sendoutcards.com/" target="_blank">SendOutCards.com</a> will send the cards for you. Simply upload your contact information, choose a card or design a custom one, add your personal message and they’ll take care of the rest. This means no more complaining about not having the time to send cards to your customers. There’s a solution for everyone.</p><p><em>Note: I am not an affiliate of SendOutCards.com. I am an advocate of letting your customers know that you care. Sending thank you, birthday, and we miss you cards is a good business practice. </em></p> ]]></content:encoded> <wfw:commentRss>http://www.wilsonellisconsulting.com/blog/09/a-simple-way-to-reach-out-and-touch-your-customers/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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