March 1, 2011 
Isn’t the concept of set it and forget it marketing wonderful? Creating marketing promotions once, entering them into an automation tool and kicking back while you wait for the money to come in is quite appealing. Marketing automation tools are available for almost every type of customer contact. They are frequently grouped under the customer relationship management umbrella with the misguided view that automated responses are a viable substitute for genuinely caring about your customers.
Read the full article → January 14, 2011How we connect with customers has changed over time. New opportunities became available when ecommerce joined direct mail, bricks and mortar, and telemarketing channels. Combining it with some amazing logistics, customers’ desires could be fulfilled within 24 hours or less. The addition of social media allows us to have relationships beyond order and fulfillment and to expand our reach. Before long, we’ll be traveling with our customers via the mobile pipeline. How we do business is rapidly changing and I’m enjoying the ride. Along the way, I’ve observed a few things about implementing an integration initiative:
Ask Debra!
