ecommerce

Stop Sending Your Website Visitors Down the Rabbit Hole

September 30, 2010

In Alice in Wonderland, Alice is intrigued by the White Rabbit scurrying along checking his watch. She follows him into a tunnel and soon finds herself falling into a new world with little hope of finding her way back home. Most of the websites I visit are filled with similar rabbit holes. Visitors are one [...]

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Friday Favorites: Calls to Action, Twitter Followers and Facebook Fans, Mobile Marketing, and Customer Care

September 17, 2010

My favorite items for this week include a call to action, social media platform comparison, integrated marketing example, and customer care callout.

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Are Companies Missing Their Opportunity to Connect with Customers?

August 2, 2010

Today, instead of ecommerce, we have social media. Once again, established companies are in the best position to capitalize on the opportunity. They have verified followers and fans in their customer database. And, they already know what motivates them to buy.

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How to Cross Channels without a Bridge

January 11, 2010

Channel integration is a process. The first step is to identify your two strongest silo channels. They are the ones that need to be integrated first. (Remember the 80/20 rule?) Document the areas where lack of integration is a known problem. Create benchmarks before you start resolving issues.

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Whose Sale is it Anyway? Giving Credit to the Right Channel.

August 6, 2009

If you treat your marketing channels as self sustaining islands, you miss the benefits of multichannel leverage. Channels work together to reduce buying resistance and increase motivation. Where the order is placed may not have anything to do with the motivation to buy.

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