July 29, 2009The question,” Is your site a library or a bookstore?” has been haunting me for weeks. I suspect that it is one of those things that just popped into Amy Africa’s head and she tweeted it on impulse. The transfer from her thought to my mind has been keeping me awake at night.
Read the full article → July 27, 2009Adding triggers like pop-ups, video, and glaring buttons that make your site noisy may be offensive to your senses. But what if they motivate your customers and prospects to act and increase your sales exponentially? Are they still offensive?
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