ecommerce

How to Change Your Website from a Library to a Bookstore: The Website Makeover Inspired by @amyafrica and #blogchat

July 29, 2009

The question,” Is your site a library or a bookstore?” has been haunting me for weeks. I suspect that it is one of those things that just popped into Amy Africa’s head and she tweeted it on impulse. The transfer from her thought to my mind has been keeping me awake at night.

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Are Your Personal Preferences Costing You Money?

July 27, 2009

Adding triggers like pop-ups, video, and glaring buttons that make your site noisy may be offensive to your senses. But what if they motivate your customers and prospects to act and increase your sales exponentially? Are they still offensive?

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Why Your Website & Order Management System Have to Speak the Same Language (or, How I Ended Up Being a Fool)

April 29, 2009

Dialects are funny things. They make two people speaking the same language sound completely different. And, if you aren’t careful, the message is lost is translation. In a social environment, miscommunication can be amusing. In your company’s processes, not so much.

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