Email

Emails that Work: A B2B Example of Do’s and Don’ts from Staples

June 21, 2011

You only have a second to capture your subscribers’ attention before your email is dismissed. If you don’t get that attention with the first look, odds are that it will never be seen. Your first challenge is getting emails past the spaminators* to your subscribers’ inbox. This requires knowledge of how spam filters work so [...]

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5 Spam Triggers to Avoid to Improve Email Deliverability

June 10, 2011

Getting emails to your customers is challenging. Internet service providers (ISP’s) are increasing their filters in an effort to stem the exponential growth of spam. According to Return Path’s recent benchmark report, fifty percent more marketing emails are considered spam by ISP’s. The study focuses on the European market, but the pressure to reduce spam [...]

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How to Avoid Sending Emails That Self-Destruct

March 21, 2011

Your mission, should you choose to accept it, is to make your customers respond to your emails by clicking on the links. You may use any and every tool and tactic available to accomplish it. But, should you fail, this agency will deny any knowledge of you. This message will self-destruct in five seconds.

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Why Emails Miss Their Marketing Objectives

April 14, 2010

The quest for immediate sales overshadows long-term email marketing objectives. Customer retention and prospect conversion take a backseat to the instant gratification received from quick responses to promotional offers.

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5 Ways to Avoid Dirty Data (& Keep Egg Off Your Face)

April 30, 2009

Emailing a list with dirty data is quickest way to let customers or prospects know that they are a few bytes of data in a file. In addition to minimizing your response rates, it risks alienating your target market.

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