Integrated Marketing

How to Find the Marketing Rules that Work for Your Business

December 21, 2011

There is a certain safety in following the rules. When a marketing path has been tested, there are few surprises or unexpected challenges. Mediocre entrepreneurs can create successful companies by following the steps of the innovators who have gone ahead. Odds are that the copycat businesses won’t last more than a few decades without a [...]

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Positioning Your Company for Growth in 2012

December 13, 2011

Where will your company be this time next year? Will you be celebrating record profits or planning a bankruptcy strategy? The answer depends on what you do now to prepare for tomorrow. Business as usual doesn’t exist anymore. Our marketplace has changed from a multichannel environment to a maze of channels and platforms that distract [...]

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5 Components of a Successful Integrated Marketing Strategy

September 7, 2011

Saying that integrating multiple channels and platforms can be challenging is an understatement. Most companies don’t have the tools or technology to have a completely integrated strategy. Buying or developing them is cost prohibitive because there are so many nuances that don’t deliver a return on investment. Not having an integrated strategy can be costly [...]

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Measuring What Matters – The Analytics Every Social Company Needs

August 9, 2011

The purpose of business is to serve customers at a profit. This one sentence tells you everything you need to know about the metrics that matter. The numbers that help improve service, customer management, and profitability need to be measured. Getting these three components right is the key to corporate success. The metrics most commonly [...]

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Why Social Marketing Needs Integration and How to Get Started

August 8, 2011

Social media without integration is simply a conversation. It doesn’t drive sales, improve loyalty, or resolve issues. The original theory that the new channel would replace traditional marketing was appealing but it failed to deliver. Social influences the buying decision. It needs other channels to generate revenue and keep customers happy. People who have bet [...]

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