Integrated Marketing

Customer Retention: The First Pillar of Social Media

April 25, 2012

Keeping customers actively buying products and services is a key component of every marketing and service strategy. The longer people remain in the buying funnel, the greater their lifetime value and contribution to corporate profitability. People can easily shift loyalties with a click of a button in our global marketplace. This makes it much harder [...]

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Integrated Marketing: 4 Reasons Social Media is Needed

April 24, 2012

Creating a successful integrated marketing strategy is a necessity in our multichannel marketplace. Silo management of marketing channels wastes resources and reduces results. The days are gone where dominating one or two channels was enough to grab market share. Capturing people’s attention requires multi-faceted campaigns that reach them wherever they happen to land. Understanding your [...]

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New Media: Marketing Opportunity or Replacement?

March 20, 2012

A few months ago someone abandoned a pregnant cat close to our farm. She found her way to our barn. No one noticed her until the litter of six kittens had matured enough to wander around searching for food. In my perfect world, cats would never be around me. Their dander stimulates every allergic reaction [...]

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Conversation and Conversion

March 13, 2012

The purpose of business is to create and serve customers for a profit. This is easy to forget in a world brimming with new methods for delivering marketing and service messages. When the focus of management shifts from acquiring, serving, and retaining customers to conversations, things start declining. Acquiring views, fans, followers, and mentions becomes [...]

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How to Find the Marketing Rules that Work for Your Business

December 21, 2011

There is a certain safety in following the rules. When a marketing path has been tested, there are few surprises or unexpected challenges. Mediocre entrepreneurs can create successful companies by following the steps of the innovators who have gone ahead. Odds are that the copycat businesses won’t last more than a few decades without a [...]

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