Integrated Marketing

Positioning Your Company for Growth in 2012

December 13, 2011

Where will your company be this time next year? Will you be celebrating record profits or planning a bankruptcy strategy? The answer depends on what you do now to prepare for tomorrow. Business as usual doesn’t exist anymore. Our marketplace has changed from a multichannel environment to a maze of channels and platforms that distract [...]

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5 Components of a Successful Integrated Marketing Strategy

September 7, 2011

Saying that integrating multiple channels and platforms can be challenging is an understatement. Most companies don’t have the tools or technology to have a completely integrated strategy. Buying or developing them is cost prohibitive because there are so many nuances that don’t deliver a return on investment. Not having an integrated strategy can be costly [...]

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Measuring What Matters – The Analytics Every Social Company Needs

August 9, 2011

The purpose of business is to serve customers at a profit. This one sentence tells you everything you need to know about the metrics that matter. The numbers that help improve service, customer management, and profitability need to be measured. Getting these three components right is the key to corporate success. The metrics most commonly [...]

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Why Social Marketing Needs Integration and How to Get Started

August 8, 2011

Social media without integration is simply a conversation. It doesn’t drive sales, improve loyalty, or resolve issues. The original theory that the new channel would replace traditional marketing was appealing but it failed to deliver. Social influences the buying decision. It needs other channels to generate revenue and keep customers happy. People who have bet [...]

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Please Don’t Shoot Me Because You Weren’t on My Need to Know List

July 22, 2011

Late one evening, a passerby observed several people putting on masks before picking up weapons and rushing into a store. Being a responsible citizen, he called 911 and reported what he saw. The small town in Western North Carolina didn’t have a police department so the county’s sheriff department was dispatched along with a request [...]

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