Integrated Marketing

Please Don’t Shoot Me Because You Weren’t on My Need to Know List

July 22, 2011

Late one evening, a passerby observed several people putting on masks before picking up weapons and rushing into a store. Being a responsible citizen, he called 911 and reported what he saw. The small town in Western North Carolina didn’t have a police department so the county’s sheriff department was dispatched along with a request [...]

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F-Commerce Trap 2: Fragmenting the Customer Experience

June 23, 2011

Your customers expect a seamless shopping experience. They want to be able to cross channels and jump platforms at their convenience without having to re-introduce themselves to you every time they venture into a new area. From their perspective, you should recognize them where ever they happen to be. That expectation was more realistic in [...]

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It’s a Test, It’s Only a Test!

May 26, 2011

Finding the right pricing model for digital products is like trying to please Goldilocks. Price an item too low and people think that it is worthless. Price it too high and it scares them away. Maximizing your return requires that the price is just right. There are plenty of blogs and consultants that provide advice [...]

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Does Social Networking Affect Your Customer Retention Rates?

May 11, 2011

What was your customer retention rate in 2010? Did it increase or decrease? Did the buying patterns change? Do you know your numbers or do you need a moment to look them up? Or, are you clueless when it comes to customer retention analytics? Falling into the clueless category is understandable because customer retention rates [...]

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How to Recognize a Social Media Master

April 25, 2011

Does your car talk to you? Does it tell you when it needs oil or a tune-up? Air in its tires? A new lifter? How about a new belt? Or, new brakes? If you have a new car with all the electronic gizmos on it, you can ask it to send you an email. But, [...]

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